Marketing

It’s Emotion, Not Logic, That Rules The Marketing World

We all like to think that we’re rational consumers. We like to think we make choices based on an objective look at the values we have and the value we

Read More...

Startup

The Big 5: Assets That Will Drive Your Startup To Greater Success

As a new entrepreneur, you should know that maximizing your resources is the key to all business success. Failure to make those elements work harder will only make your task

Read More...

Marketing

How Rockstar Companies Engage Their Customers

Image Source: Pexels There are numerous ways to engage customers, but they are only likely to reciprocate if a company provides something of obvious value to them. This goes way

Read More...

Apps, Marketing

5 Steps to Create a Marketing Plan for Your e-Commerce App

Did you know that the number one reason why many new businesses don’t do as well as they planned during the first years of their conception – and the reason

Read More...

Blogging, Marketing

The Role of Emotions in Creative and Compelling Content

There are various kinds of content creators and marketers. Some emphasize numbers and statistics, while others prefer to draw from their own experiences. While there is a case to be

Read More...

Marketing, Web

How To Engage Consumers Through The IoT

If the Internet has revolutionized the way we do business in the last few decades, the Internet of Things is doing it all over again today. Once discussed vaguely as

Read More...

Business, Marketing, SEO

Three Reasons to Invest In Professional SEO

As a business owner, you will already know just how important it is to have a good online presence. In today’s digital age, more and more business is being done

Read More...

Advertising, Branding, Business, Entrepreneur, Marketing, Productivity, Tips

How To Target Your Markets!

The online revolution has provided any small business with an impressive range of tools that make it so much easier to find out who your prospective customers are, and how

Read More...