By now, every business owner who has a website should know about search engine optimization. However, there is still a significant disparity between knowing about SEO and getting a return on your investment in SEO.
The truth is that many small businesses will explore the key concepts, maybe throw some money at SEO and stop trying when they don’t get any results. If this sounds familiar to your current position, read on.
We’ve put together a list of common reasons why you might be experiencing negative or neutral results from your SEO – and how to fix the issue. Let’s get started with the basics.
Your onsite SEO is not in order
First of all, the only way to get anything out of your SEO campaigns is to put in a lot of time and effort. There is no room for half-hearted attempts, which will never give you the positive results you crave. Get the basics right first, and then look at the more complex tactics. There are an enormous number of tools out there you can use to ensure your on-site SEO is working properly. You can also outsource to a reputable company to get things right.
Poor quality content
So, you have put all your focus in fixing your on-site SEO problems. Now, everything should be in good working order, and you should see some positive improvements in your rankings, right? Not according to Ruby Search Solutions. As they point out, the technical aspect of SEO is just not enough. You also need first-class content in your blog, and high-quality links pointing to your website. Fixing the technical issues is just the first step.
Links act as a signal that you are an authority in your industry. Google will see that people link to your website, and reward you with a ranking boost. However, not all links are created equal. If for example, all the links to your website are coming from spammy sources or poor quality sites, Google might decide to penalize you. For your next link building campaign, focus getting links from high profile and trustworthy sources. Guest blogging can also be an excellent way to boost your authority.
Targeting the wrong audience
OK, so by this stage, you should have a lot more traffic than before. The trouble is, no one is sticking around or buying anything from you. The likelihood is that you are targeting the wrong audience, and no one visiting your site is that interested. It is vital that you spend some time determining your demographics and update your strategy to include a more focused approach to your SEO.
All successful SEO campaigns take a time to prove their worth. You can’t expect instant results – it takes a few months for things to start kicking into place. In fact, if the SEO agency you use starts bringing in thousands of visitors within a couple of weeks, it should be a red flag. The chances are that their traffic sources are questionable at best. Be patient, and wait it out – as long as you keep going it should bring you results.