As we head into 2021, brands are trying to level up their marketing strategies. When launching a website, you learn the basics – navigation tools, search engine optimization (SEO), etc.
Structured data has been a hot topic in the SEO world ever since 2011, when Google, Yahoo!, Bing and Yandex created a standardized list of attributes and entities that they
Every business must invest in a website since it serves as a digital storefront for their products and services. However, unlike a physical shop, you need to work double-time to
As a digital marketer, you don’t need to be told how much SEO matters. Understanding SEO’s importance is one thing and knowing how to deal with your SEO is another.
These days, it’s rare to come across a small business that doesn’t incorporate search engine optimization into its digital marketing efforts. However, while SEO can be highly effective when properly
If you want to have a successful website that features highly in search engine results for your niche or industry, you’ll need to take a closer look at backlinks. Backlinks
If you own, manage, or publish content for a website, you would undoubtedly have heard about link building. Link building is essential for SEO, and, when done right, results in
A backlink is a link from a certain website to your site. It is useful when improving your search engine optimization (SEO) and can also boost your visibility and ranking