Branding, Business, Marketing

Marketing Against Misinformation: How to Reverse Negative Consumer Perception

online-reputation-management-guide-for-social-media-marketers

A small amount of businesses have reputations that are practically bullet-proof. However, the reality is that most companies don’t enjoy such an advantage. While the internet is an amazing marketing

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Business, Marketing

Why Supporting Charities Is Good For Business

marketing-lessons-from-charitywater

Studies have shown recently that millennials will spend more with brands that support causes and that most consumers think businesses should support charities. If people have a choice between two

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Business

How Businesses Can Defend Themselves Well

5 Ways Contracts Are an Entrepreneur's Best Friend

It’s no secret that all businesses drawn attention. That’s practically the point. Marketing is a billion dollar industry each year, and has absolutely no forecast of slowing down soon. However,

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Business

Steps To Improving Public Relations for Your Business

Steps To Improving Public Relations for Your Business 3

When it comes to your business and selling a product or service, then there are several aspects that you need to be thinking about. Having a good product will just

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Branding, Business

Don’t Let A Crisis Take Your Brand Down

Don't Let A Crisis Take Your Brand Down 8

There’s one essential truth about businesses; namely, things will at one point or another go wrong. It’s in the nature of business interactions and processes to face unexpected events. Of

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Business

Forget Leads, Leverage Existing Customers

Forget Leads, Leverage Existing Customers 3

Lead generation strategies are a priority of most marketing plans. Nevertheless, leads should not be the sole priority of your customer quest. As a business owner, you need to identify

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Blogging, Business

7 Fatal Mistakes that Businesses Make with their Blog

how-to-blog-without-breaking-the-law-perez-hilton

There was a time — we’re talking more than a decade ago — when business blogs were the exception rather than the norm. In fact, like Facebook, Twitter and other

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Business, Entrepreneur, Startup, Tips

SME Lawsuits: Don’t Get Sued, Get Even

being-sued-4-ways-to-keep-lawyers-at-bay

When 80% of the world’s lawyers live in the USA, there is a reason to be wary. Then, factor in the fact that there are 15 million civil cases each

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