Admittedly, residing in a capital city can prove more advantageous for your business aspirations – in London there were 1,544 businesses per 10,000 residents, whilst in the North East there
5 Ways to Build Value in Your Brand
You’re great at what you do… but here’s the rub. Consumers need to take a chance on you to perceive that value. And in an age where consumers have more
Tips On Building Your Personal Brand On Social Media
These days, it’s a no brainer for businesses and organizations to have a presence on social media. It’s basic marketing. According to the Global Digital Report 2019, there were 3.48
Marketing Against Misinformation: How to Reverse Negative Consumer Perception
A small amount of businesses have reputations that are practically bullet-proof. However, the reality is that most companies don’t enjoy such an advantage. While the internet is an amazing marketing
The Best Ways To Incorporate Branding Into A Retail Store
Brand identity is incredibly important for all kinds of businesses, including retail. Brand can appeal to shoppers, as many shoppers use branding to help them decide where to shop. They’re
The Offline Priorities Your Company Can’t Afford To Neglect In 2020
With the new year looming, there’s a host of information around about how to get your business ahead in 2020. The chances are that, off the back of such advice,
Sure-Fire Ways to Reach Your Target Audience
When you’re launching a new business or expanding an existing enterprise, it’s vital to know who your target market is. By identifying a target audience, you can hone your marketing
8 Business Branding Trends to Watch for in 2020
The marketing trend keeps changing every year, similarly, the way you do company branding today will become obsolete next year hence you should always start working ahead and catch up