Customer satisfaction and customer experience are not the same thing. Consider the case, in 2016, of a prominent chain of European gas stations hired a company to measure customer satisfaction
5 Features Your Ecommerce Website Needs to Have
Running an ecommerce business is no easy task. Once you’ve got your design and marketing under control, you have to be consistently monitoring your site data and keeping your eyes
4 Top Tips for Improving Your Business Website
One of the most important parts of any business is its website. It’s the place where prospects form lasting judgements about your brand, assess your product or service offering and
Personalize Your Marketing Without Creeping People Out
We now have the ability to personalize marketing messages more specifically than at any time in previous history — but should we? A study by the global management consulting firm
The Importance of Web Design for Small Businesses
In the past, when you set up a small business, you’d hire out a traditional brick and mortar store and use this commercial space to sell your goods. It was
How to Stop Annoying your Clients and Customers
Building a good relationship with your customers and your clients is not easy to say the least. There are so many things that you need to take into account, and
4 Jobs that Are Already Giving Way to Robots
There’s plenty of talk nowadays around artificial intelligence, machine learning, and robotics. Often, conversations dwell on how these technologies will completely change everyday life as we know it sometime in
How To Prove Your Worth To Your Customers
Something that all business owners find out pretty quickly when they launch their business is that you cannot simply step in and become everyone’s new favourite company. It’s very likely