Ignoring issues of budget and time, plenty of business leaders decide to DIY their video assets for fear of losing control of the brand image. Indeed, working with a video
The Forgotten Art Of Offline Marketing
Computers have taken over and many of us have turned to digital marketing. Websites and online ads have destroyed the need to have one’s company advertised in a phonebook. Social
You Always Reap What You Sow With Online Marketing
When you start a business online, there’s a lie that some smart spark will always tell you. Don’t worry about marketing and promotion. If you’re running an online company, marketing
The Tech That’s Driving Change In The Hospitality Industry
Pretty much every industry out there in today’s world is being changed by technology – and it’s no different for the hospitality. While there might not seem like a lot
Four Ways an App Can Boost Your Marketing Efforts
Apps can be useful for businesses and organisations for all kinds of reasons. The main reason for this is that they act as another way to engage with audiences. They
Trials And Tribulations Every New Business Owner Faces In Year One
A lot of people make the assumption that it’s easy to open a new business. After all, everyone seems to be doing it these days. You don’t need experience, you
Social Trading Pros and Cons: Investing in Facebook Stock
When it comes to investing in such a high-profile stock like Facebook, you might conceivably believe that the cat is out of the bag and that any potential value might
The Secrets To Brand Recognition You Need To Know
By creating brand recognition, you ensure you have a memorable brand that secures a place in the market place in the long term. Brand recognition/awareness is basically a measure of