Business, Tech, Video

The Importance of Video Collaboration in the Workplace

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In a recent survey conducted by NoJitter to evaluate how important video collaboration is among businesses they sought out enterprise IT professionals who are responsible for evaluating technology or making strategic decisions for their organisations. They asked a variety of questions relating to video collaboration use and how important it is within their organisation.

Kinly take a look at these results and how it shows how utilising video conferencing is the way forward, and many organisations are already taking full advantage of it.

Uptake & Usage

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NoJitter found that of everybody that were asked, 142 met the criteria of making technological strategic decisions with half working at large enterprises with 1,000 or more employees.

“Among all enterprise IT respondents, 82% indicated support for video collaboration – with an even larger percentage of respondents at large companies (88%) supporting video collaboration technologies”. This stat alone shows how important video collaboration is when your organisation grows to a particular size. Bringing people together to collaborate without it would obviously possible, but with workplaces becoming more mobile and flexible, you’d find it hard to make collaborating quick and easy.

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Along with this, they found that “Nearly 85% of respondents said they consider this technology to be important, with 57% characterizing it as highly or somewhat highly important.” Showing that there’s a large amount of support for continued integration of technology within the workplace.

While uptake is on the rise, usage seems to be lagging behind currently as the technology develops. NoJitter found that “only 11% of respondents said all potential users of video collaboration are engaging with the technology on a regular – i.e. once a week – basis.”  While this seems like a very low percentage the survey also found that “87% of respondents said they expect the number of regular users to grow within their enterprises within the next 12 months”. As people get more familiar with the technology that’s being released it’ll become a way of collaborating we all go to first and foremost before anything else. It takes a while to change the way people work and the years of processes we’ve become accustomed to.

Scope & Support

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It’s important to find out how far reaching video collaborating currently is within organisations as it has worldwide connectivity in-mind. How do people actually use it? The survey found that “two-thirds of respondent organisations support video meetings globally” which will only get higher as the technology develops and businesses change.

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As organisations become more mobile, with departments all over the globe it’s interesting to see the rate at which the technology develops to include all devices, whether it be a desktop, tablet or mobile phone, ensuring that everybody can collaborate in whatever situation they may be in. NoJitter found that “desktops and room systems are the most commonly supported device types among respondent organisations.” with “96% said they support video collaboration on laptops and desktops”

Deciding Factors

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When looking into the growth and importance of video collaboration it’s vital to see just what drives people and organisations to pursue video communication products and what they’re looking out for. The top 5 deciding factors are:

  • Ease of use
  • Support for content sharing and co-collaboration
  • Security
  • Video quality
  • Device support

While none of these are particularly shocking revelations, it emboldens what we already know. That getting into a meeting quickly and without fuss, collaborating and sharing easily is primarily what we want from a video communications device.

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Luckily for us, it seems that future developments are heading in that direction, such as the recently announced Microsoft Surface Hub 2, with a vast amount of features that aim on making video conferencing as flexible as you need it to be.

Get in touch with a provider of video collaboration devices today, such as Kinly, and find out just how important they can be!

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