According to a recent survey by W3Techs, WordPress now accounts for 30% of the world’s active websites. That’s a 5% increase since the firm last carried out its research in November 2015. WordPress has come a long way from its days as an out-and-out blogging platform. In recent years its open-source software has been adapted significantly to provide fully-functional websites and profitable user experiences for businesses in all manner of industries.
Today, the WordPress CMS is available in 40 different languages, with almost half (48) of Technorati’s top 100 blogs built and powered by WordPress. If you’re wondering why WordPress still reigns supreme as the best website CMS, here are five undeniable reasons to back up our claims.
One-click installation with some web hosts
It has never been easier to set up and install WordPress for your website. When you choose one of the packages that offer the best web hosting for WordPress, you’ll gain access to a control panel that offers one-click installation of WordPress and various other tools. There are a plethora of free WordPress themes that you can use for your website to get started and tweak over time to develop the desired look and feel of your online brand. Most people without technical knowledge can handle a web host’s control panel to install the WordPress CMS.
Still the easiest CMS for SEO optimisation
Given that search engine optimisation (SEO) is everything when it comes to developing an online presence in Google and Bing, WordPress is still the most effective platform for reaching target audiences and generating revenues. Its inbuilt SEO plugins and modules that can be downloaded provide pointers for content optimization to boost keyword rankings in the major search engines. These plugins will let you know if your new landing pages are well-targeted for your chosen keyword(s) to give you the best starting point.
Most WordPress themes are now responsive for cross-platform UX
Thanks to the advent of HTML5 technology, responsive website designs have become a must to provide consistent user experiences to visitors on desktop, laptop, smartphone and tablet devices. More WordPress themes than ever before are now designed to be fully responsive, delivering the best possible mobile experience – an absolute boon given that Google now prioritizes the mobile experience of websites as part of its ranking criteria.
Unrivaled versatility and accessibility
The WordPress CMS is still the most versatile and scalable open-source platform. Organisations and entrepreneurs can manipulate their WordPress website through all manner of rich functionality, including bespoke modules and plugins to enhance user experiences and encourage more calls-to-action. WordPress’ versatility makes it possible for everyone from e-commerce retailers and online communities to online journalists and bloggers to have a simple and effective online presence.
Cost-effective for start-ups
The WordPress CMS is far more cost-effective for start-up businesses than any other CMS on the market today. With a myriad of free plugins, modules and entire themes to customize your website from the word go, WordPress adds a much-needed layer of professionalism to your business online. Once you’ve started to generate revenue, you can then look to incorporate paid-for plugins and even purchase a bespoke WordPress theme to suit the specific needs of your website.