Business, Marketing

Tips To Make A Quiz That Delivers Good Feedback For Your Business

If you’re in the field of business, particularly in marketing, you know how important and beneficial excellent feedbacks are for your business. The recommendations and feedback of your satisfied clients can instantly be a form of an advertisement for your business.

One of the most highly effective means of having your clients submit good feedback for your business is through quizzes, or questions popped out on the screen through online forms. Satisfied customers are likely to answer these questions and submit these forms, which are to be displayed on your website’s feedback section.

Here are the steps on how to make a quiz for customers to get feedback for your business:

  1. Decide what you want to learn from your customers. What are your goals for the quiz? Do you want to learn about their satisfaction with your product or service? Do you want to get their feedback on a new product or service idea? Once you know what you want to learn, you can start to create your quiz questions.
  2. Write clear and concise questions. Your questions should be easy to understand and answer. Avoid jargon or technical terms that your customers may not be familiar with.
  3. Use a variety of question types. Don’t just ask multiple-choice questions. Use a variety of question types, such as open-ended questions, ranking questions, and slider questions. This will help you to get a more comprehensive understanding of your customers’ thoughts and opinions.
  4. Make sure your quiz is mobile-friendly. More and more people are using their mobile devices to access the internet. Make sure your quiz is designed to be easy to use on mobile devices.
  5. Promote your quiz. Once you’ve created your quiz, you need to promote it to your customers. You can share it on social media, email it to your subscribers, or embed it on your website.

Here are some additional tips for creating a successful quiz:

  • Keep your quiz short and sweet. No one wants to take a long quiz. Aim for a quiz that takes no more than 10 minutes to complete.
  • Make your quiz fun and engaging. People are more likely to take a quiz if it’s fun and engaging. Use images, videos, and humor to make your quiz more interesting.
  • Offer an incentive for completing the quiz. This could be a discount, a free gift, or entry into a contest.
  • Analyze your results. Once your quiz is complete, take some time to analyze the results. This will help you to understand what your customers think and how you can improve your business.

Do you need help in creating these quizzes and online forms? Making these forms is now easy, through online sites such as typeform quizzes. But, this article gives you the best tips as to how to draft the content for your quizzes, which is the most important aspect.

1. Draft A List Of Questions

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You can’t just haphazardly create online form/quizzes. Like any other strategy or decision that you make in your business, the decision to enable a quiz-like form on your website must be a well-informed one. Hence, you must first think through all the questions that you would like to ask while drafting your survey or quiz. List them down, and sit through them with your team. In this manner, you can have an outlook of what questions you should and shouldn’t ask.

Also, for higher chances of positive answers, keep the following pointers in mind:

  • Most of those answering questions prefer fast, multiple choice questions, or direct to the point yes or no questions.
  • Keep the language and words used in your questions easy and quick to understand.

2. Create Branching In Your Quiz

One of the most common mistakes made when creating quizzes for feedback is that you go by the number. For example, after number 1, you go to number 2, then 3, then 4, and so on.

While this is still effective, it isn’t giving your company a way to solicit excellent feedback, and to find ways to improve as well. What you need in this quiz-type marketing strategy is for your clients to give their honest opinion, but still go back to points that they can highlight as your best features.

The solution to the problem above is solved through branching. Branching refers to moving from one question to another, not in a consecutive manner.

Here’s an example of branching:

  • Yes or no questions that enable skipping numbers, such as: “If you answered no, jump to number 6.” “If you answered yes, follow through to the next number.”
  • Yes or no questions that also allow for a follow-up of “Why” questions. For example, “If you answer Yes/No to number 1, then why?” Additional tip, so that your client will no longer perform any written exam by explaining why, you can add some possible choices as to why the client answered yes or no. This way, you can lead your client who’s answering to give positive and better feedback for your business.

With branching, your clients will find your questionnaires to be convenient. In addition to that, you can also view the client’s feedback with ease since you don’t have to go through the entire questionnaire.

3. Do A Dry Run Of Your Quiz

Before you post your quiz on your website or send them out to your clients for them to answer, take the time to test it as well. After you have successfully drafted your quiz and it’s ready for posting, invite all members of your team, or even the rest of the company to partake of the quiz first.

From this, take the time to study the results of their answers, and double check to see if it gives more positive than negative feedback. In this manner, you’re giving yourself the chance to improve your quiz and correct possible errors.

Apart from asking the rest of the team to answer the quiz as well, do take the time, too, to solicit for their comments and suggestions. They may have good ideas that you may have missed out on to improve your questionnaire.

4. Invite Your Clients To Take The Quiz

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Just like how friendly and inviting you are when you send out forms or emails for parties, for marketing campaigns, and the like, the same should also hold for your quiz. Apart from merely posting an online form on your website, there are also other avenues that you can take advantage of to encourage more participants to answer your quiz.

For example:

  • Send out emails strategically to those clients whom you’re a hundred percent certain that they’re satisfied with your business, such as regular customers or big-ticket spenders.
  • Post your survey on social media sites. This attracts younger clients who are always on social media. In turn, these clients are most likely to post positive feedback. They’re also more interactive; if they have time to browse through their social media, they also have the time to take a short quiz.


The most significant advantage of posting these quiz forms, as a means of soliciting feedback for your business, is that they offer so much anonymity. Your clients are more encouraged to voice out their real opinions, simply because their names and identities are withheld.

If you don’t have a form like this on your website yet, now’s the time for you to enable these quizzes. These tips ensure that you can be ahead of your marketing goals.

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