A backlink is a link from a certain website to your site. It is useful when improving your search engine optimization (SEO) and can also boost your visibility and ranking on search engines. However, if there is one thing you should remember with a backlink, it is the fact that not all links are the same. You have to use quality and relevant links so you can improve your Google ranking. If you have many links, but none of them are relevant to your website, it’s useless and you might end up getting penalized.
If you want to achieve better SEO results for your law firm, you should never forget about proper link building. Aside from being a challenging aspect for marketers, it is also the easiest way to get your website into trouble with search engines like Google. For this reason, you must know how backlinks work to avoid any possible troubles in the long run.
That said, there are things you should know in order to have an effective backlink strategy. Below are some of the backlink tips you must be aware of for an effective SEO strategy for your law firm:
Tip #1: Start with Your Content First
If you think content is not important for backlinking, you’re wrong. As with any niche, content matters so much, especially with law firm SEO, as it can help you stay on top of search engine rankings.
If you have good content, it will be much easier for you to incorporate links and improve your website’s blog section. But simply having a blog will not help your website rank better in search engines—it is how you use the blog that is crucial.
Adding any legal or law-related blogs can help you rank for keyword phrases. For instance, if your target audience comprises of those who are looking for criminal law experts, you can write about how to choose the best law firm for your case or how to hire the right lawyer. In your blog content, don’t forget to include a link that your visitors can click, which will direct them to your webpages.
Tip #2: Take Advantage of Lawyer-Specific Directories
Lawyer-specific directories may play an important role when getting industry-specific links because these can be a good source of local links. Since most lawyers target the local market, such links can be helpful for people looking for lawyers within a particular area. You may choose any from the list of the top free and paid law firm directories. Just be careful when submitting your website to any legal or lawyer-specific directories. You should make sure that your chosen directory is reputable, and try to make a comparison before picking any to avoid problems in the long run.
Tip #3: Don’t Forget about Social Media for Link Building
When it comes to law firm SEO, you can share your website links to your social media accounts, which may help you get backlinks as your followers and connections can share your posts on social media. If your content is shared on social media, expect to get natural inbound links.
An inbound link is also referred to as a backlink, which is essential for SEO since Google and some search engines view such links as a sign that the page has useful content.
Such links can help you improve your law firm website traffic as more people click the links. Some of the social media platforms that you can use for inserting your website links are LinkedIn, Instagram, Twitter, and Facebook.
Tip #4: Guest Posting on Different Legal Blogs
If you love writing, you may consider guest posting on different legal blogs in return for backlinks. Guest posts are posts written by guest authors. This can be a good backlink strategy as you can use your website link as a hyperlink to any of your keyword phrases when writing a blog post. Make sure that your keywords are related to your law firm.
However, it is important to read every guideline about submitting guest posts to any legal blog to boost your chance of being published. Most legal blogs or websites have rules about what you should and not write, as well as rules in backlinking. So, don’t forget to read the guidelines before you submit any guest post.
Tip #5: Journalism and News Websites Can be a Good Source of Backlinks
If journalists in your local area often cover stories related to law or any legal aspects and post them online, it can be an opportunity for you to get a backlink through helping the journalist gather any relevant data for their news. You can request journalists to include a link to your website in their news articles online. But this might not be easy because more journalists are also on the lookout for backlinks to get exposure and traffic to their own website or blogs.
Tip #6: Infographics Can Play an Important Role in Your Link-Building Strategy
Link-building strategies don’t need to be boring. If you want to succeed with backlinks, infographics can be of great help. Many people like infographics, especially when these are well-designed. You can incorporate infographics for your law firm SEO by placing a link or embedding code at the bottom. This may encourage your visitors to embed your infographics in their website, which creates a backlink to your law firm website.
Tip #7: Sponsorship Opportunities
Lawyers and law firms may sponsor foundations or any organizations. Your chosen organization may have its own website where you can put your links in their articles or any related posts regarding the activities and events you sponsor. This can be done through guest posting on their blogs, though it may require a big investment. This might not be a good idea if your budget is tight, but it is definitely worth it for link building.
The Bottom Line
When it comes to law firm SEO, you must always be wary of every backlink from websites that do not meet quality standards like relevance and authority. This is because poor backlinks will negatively affect your ranking in search engines. You must also avoid unethical methods of link-building like buying links from link farms. This may penalize your law firm website and place it further down the rankings. Therefore, it is always important to follow the right guidelines on backlinks and make sure to keep the above-mentioned tips in mind to achieve better results with law firm SEO.