Business, Entrepreneur, Marketing

Creating The Best User Experience On Your Elearning Platform

The way that we learn is changing a lot and elearning is taking over. It’s more flexible for students and they are not limited by geographical location or social status. More people than ever have access to good education and there are more new platforms launching to help people develop their skills. Elearning platforms also allow for more specific courses that cater to smaller groups of people, so more people are creating their own platforms to impart their own specialist knowledge. 

If you are considering starting your own elearning platform, there are a lot of details you need to get right. Eventually, you will need to start marketing your platform, but before you get to that point, you need to focus on the user experience. The whole point of elearning is that it’s supposed to be easy and efficient, so if you don’t deliver a good experience for your students, it’s unlikely that they will come back. So, how exactly do you improve the user experience on your platform?

Invest In An Ecommerce LMS

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An Ecommerce LMS (learning management system) is the best way to make the whole process, from first finding your site to starting their first lesson, completely seamless. When you use an eCommerce LMS, the user can instantly go from browsing your shopping page to making a payment. From there, they will be taken straight to the learning platform, with a mobile option, so they can begin viewing video content right away. There’s no need to worry about logging into accounts multiple times or downloading any content before they can engage with it, so the experience is excellent for them. 

Create Scannable Written Content

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Video content is an important part of any elearning course, but you will also include written content. When you do, make sure that it’s scannable so your students can quickly familiarize themselves with the basic concepts before going back and digging deeper into the information. If you don’t create scannable content and you present them with dense detail from the outset, it becomes overwhelming and they have nothing to latch onto. 

Using a simple bullet point introduction is a good way to start. You should also use the ‘F concept’ which describes the way that the eye naturally falls on the page. Most people will scan the first few lines before reading down the side of the page to find the information they are looking for, so put the key information in those areas. 

Give Clear Instruction

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When somebody logs into your site, don’t assume that they know what order to watch videos in and whether they need to view video content before reading written content or vice-versa. It might seem logical to you but you designed it and other people might not pick up on it. If they don’t know what they’re doing, that translates to a poor user experience, so guide them through it with clear instructions. 

Use these tips to create a better user experience and your elearning platform will be far more successful. 

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