In the marketing-led 21st century business landscape where digital connectivity provides a level of scrutiny that no enterprise can hide from, branding is more important than ever. Many entrepreneurs start
Marketing As A Freelancer: Dos & Don’ts
Marketing yourself as a freelancer isn’t the easiest task in the world. You know it’s necessary, of course. You’re going to have to attract clients, so that means you need
How to Use Social Media Effectively for Customer Service
In order for customer service to remain accessible and convenient, businesses must stay up to date and look to move the meter on the technology front. That’s because technology, with
Express Yourself: Putting Your best “You” Forward
It seems these days that everything is about being the best “you” you can be. Whether it’s your personal identity, or your business’s brand, appearances are important. Reality vs. Virtual
Branding 101: Top Tips to Help SMEs Build an Effective Brand
Good branding is vital. It’s a method of representing your company in a way that encourages customers, investors and competitors and helps them to perceive your business as something of
Tips For Choosing A Business Name
As a soon-to-be business owner, you have probably picked out your business name already. However, naming your business involves a lot more than giving it a catchy name. The name
Streamlined Tricks Your Online Business Might Miss
Maybe you run a small eCommerce business, or perhaps you’re a freelancing entrepreneur who’s started your own solo business in order to sell goods and services online. Perhaps you operate
The Link between Customer Psychology & Brand Recall
Part of being a great marketer is being able to understand why people think and act the way that they do. Just finding out what works by trial, error and