Business, Marketing, Tech

PPC vs. Content Marketing: Which Is Better For A Small Business?

So, you’ve got a small business and you want to grow your business organically because that’s important for longevity and trust. And since you’re starting from scratch without any SEO

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Business, Entrepreneur, Marketing

Misconceptions About Content Marketing

Content Marketing is among the most important strategies of digital marketing to drive organic traffic.  Today, customers want more than just discounts and urgency-led ads. They want value. They want

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Business, Entrepreneur, Tech

Three Essential Pieces of Technology Every New Business Owner Needs

When it comes to being a successful entrepreneur, you want to keep your technology you have on hand up to date. However, it doesn’t hurt to find ways to implement

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Business, Marketing, SEO

Reasons Why Your Business Needs a Top Listing in Google

Google dominates the search engine space; therefore, businesses need to prioritize appearing in its top listings. You first need to know how to use SEO efficiently and effectively to yield tangible results

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Business, Freelance, Tech

Avoid These 7 Rookie Domain Name Selection Mistakes

What’s the most crucial aspect of building a new website? Of course, you need to make it visually stunning and easily navigable. You even have to load it with insightful

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Business, Marketing, SEO

A Basic Guide To Link Building

Every business must invest in a website since it serves as a digital storefront for their products and services. However, unlike a physical shop, you need to work double-time to

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Business, Marketing, SEO

SEO Metrics You must Track on a Regular Basis

As a digital marketer, you don’t need to be told how much SEO matters. Understanding SEO’s importance is one thing and knowing how to deal with your SEO is another.

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Business, Marketing, SEO

Common Mistakes Small Businesses Make When Creating SEO Content

These days, it’s rare to come across a small business that doesn’t incorporate search engine optimization into its digital marketing efforts. However, while SEO can be highly effective when properly

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