In today’s market climate, bringing in a new business opportunity is more straightforward but the risk of failure is high. It isn’t easy to create a brand or brand equity
Do you know one of Ed Hardy’s designs when you see it? Have you ever heard of Lauren Conrad, even though you are not a fashionista? If you do know
Finding new customers costs significantly more than retaining the ones you already have. Additionally, current customers try new products more frequently while spending more money than those who are new
Small businesses face a constant struggle to stand out in the marketplace. As the entrepreneur at the helm of a growing company, you shouldn’t just focus on the big competitors
Competing in the business sector is difficult and requires a comprehensive strategy so that potential clients easily find a specific business. Moreso, the competition in the restaurant industry is fierce,
Companies designing and developing their own products need to know how to effectively market them at launch. While making a splash on Facebook, Twitter, and Instagram is an important part
The value of creating a great first impression is something that all entrepreneurs should appreciate. However, gaining a positive response from potential customers won’t keep the business afloat; sales will.
Does your business have a face, an actual face of the company?! The importance of having a real human face as the image of a business brand or company is