Branding, Business, Marketing

Positioning Your Business for Long-Term Success: What Are Customer Loyalty Incentive Programs?

Finding new customers costs significantly more than retaining the ones you already have. Additionally, current customers try new products more frequently while spending more money than those who are new

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Business, Marketing, SEO

Leveraging Your Location With Neighbourhood Marketing

Need a leg up in the marketing department? Well, as Google has changed the way that their algorithms work to favor local businesses, neighborhood marketing may just be the solution

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Business, Entrepreneur

How To Successfully Launch Your Very Own Central Perk

You’ve probably at least seen a scene or two from the hit sitcom F.R.I.E.N.D.S at some point or another in your life, and one thing that you’ll have noticed is

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Business

Here’s Why Your Business Needs a Company Party Now

You might groan inwardly – or even outwardly – at the idea of a company party, but when you actually sit down to think about it, it makes sense. Hosting a

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Business

Turning A Good First Impression Into A Converted Sale

The value of creating a great first impression is something that all entrepreneurs should appreciate. However, gaining a positive response from potential customers won’t keep the business afloat; sales will.

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