Many companies have charitable initiatives which involve donations or working with communities to improve them. The act of giving back can be a positive one for businesses, offering a boost in many ways – as well as helping others in need.
Finding the right way to give back will depend on your business, your resources and the kind of impact you want to make. Is it time your company made a difference? Here are some of the ways that giving back can boost your business.
Helping those in need
Perhaps the most fundamental benefit of giving back is that the benefit for those in need. Through either monetary donations or other resources such as time, people and organizations can benefit from charitable giving offered by businesses. Your business’ efforts could have a big impact on those needing help, so don’t underestimate even the seemingly smallest effort.
Improved staff morale
If you’re looking for ways to boost the morale of your employees, then charitable giving could be the way to do it. Many organizations offer volunteering days where teams head out to work on projects together. This provides a break from everyday office life, while also allowing individuals to benefit from helping others. Through implementing more charity-based initiatives, your business could help to enhance staff engagement and make your workplace a much more caring, community-focused environment.
If you’re thinking of starting some sort of volunteering or charity initiative, why not get your employees involved from the outset and ask them about the kinds of things they’d like to do to help others?
Helping out in the community gets your business out there, helping to build stronger links within the community so that people know who you are, as well as what your business stands for. It can be difficult to break away from the corporate image, but by being out in the community, you can start to alter these perceptions.
How can you increase awareness of your business through charity? Holding events in your area, partnering with non-profit organizations and working with other businesses can help to make your name a more familiar sight in the local area – helping people remember you if they ever need your services. Donate to local events and initiatives as a way to be a more responsible business while also raising your profile in the community.
The benefits of sponsorship
Sponsorship has several potential benefits for businesses, and by sponsoring local events, sports games, etc. you can benefit from advertising opportunities that will also be beneficial to local causes.
Looking for some innovative sponsorship opportunities? Why not donate some aluminum bleachers to a school in need and be the proud sponsor of your own stand? You can brand them with signs, banners, and the seating to make an impact. Sponsoring attractions for local fayres of supporting events like proms and high school dances can also be a rewarding way to sponsor while also giving your business some additional marketing.
Going green helps the environment
Being seen as a ‘green’ or environmentally responsible business is becoming more and more important. Businesses that go green can experience numerous benefits, including lower energy bills and running costs, developing a more positive reputation as well as establishing your reputation as a leader in your industry.
There are several ways to make your business more environmentally-friendly. A strong recycling program can help you to reduce your waste and is easy to implement thanks to specialized bins that can be placed all over your office. A ‘no plastic cup’ scheme can also help you to reduce your weight, with the impact of plastics being a hot topic at the moment. Meanwhile, encouraging active travel programs and cycle to work schemes will help your employees to get fitter, making them happier in their jobs while also helping them to have a positive impact on the environment.
Consulting with your employees about greener practices is a great way to engage them and can also help you to generate new and innovative ideas on how your organization can be greener.
No matter the size of your business, giving back can have an impact you might never expect. While giving can be selfless, there are ways to benefit from being a more charitable organization, which could transform your status and reputation as well as the nature of the workplace itself. Being a more socially aware, charitable organization will open many doors, and is something that you can start immediately.
How will your business give back? Start thinking of ways to make your business a more charitable organization today.