If you have entered the world of running an online business, then you probably already know that understanding how to reach out to your key demographic is the Holy Grail of any industry. In today’s digital world, everybody is online – and that means both that it is easier to reach more people and that competition is stiffer.
If you are looking for a new way to spin your business’ appeal and convert more clients, maybe a well-planned promotion system is the way to do it. Today, we’ll do a case study of what businesses who focus a lot on online promotions, like casinos which only operate online, do and how you can learn from their example.
Learn from Industries that Lead: The Case of Casinos
If you do not know where to start, then try and look for example of successful strategies elsewhere – those will give you an idea of how to develop your approach. Examples do not necessarily have to come from within your industry. Instead, by looking into other sectors you might discover elements that could be implemented in your field and give your promotion campaign a fresh feel. The online casino industry could be such an example, as it is renowned for offering high-paying casino bonuses. The industry has developed enormously over the past years and there are many online casinos competing to attract the same client pool by offering essentially similar products: roulette, blackjack, online slots, baccarat and the like.
This means that even though they all embrace the practice of offering casino bonuses like free spins or welcome deposits, they take care to make sure that they always offer something unique or a bonus that appeals especially to their client base. When writing about casino.com for example, you can see that one of their running promotions is a trip for two to Las Vegas, with accommodation and expenses on the house. This is particularly appealing to gambling aficionados, as they would truly appreciate visiting the ultimate US casino destination and trying their luck in a famous land-based casino. Similarly, make sure that the promotion you offer makes sense depending on your key audience.
Embrace Social Media
You can also look in other out-of-the-box places for marketing tips, like in the Japanese promotion culture. The two tenets that you will go away with are: make it interesting, and make sure that it gets you noticed. And probably the best way to hit two birds with one stone is to take to social media. The internet has evolved since it first started, so online businesses need to adapt to the constantly changing landscape. Social media like Facebook and Instagram are dominating most online mass communication – and they have become the perfect channel for targeting new clients for businesses of all sizes, including the aforementioned casinos.
But in order to use social media properly you also need to understand how they are perceived by consumers. For example, Facebook is perceived as a relaxed social space, so posting persistently with hard-sell tactics won’t get you anywhere.
Instead, try posting new material every day in a fun and concise manner, always embedded in the social context of your particular brand. Taking it from there, you could come up with a promotion where people who repost or retweet your content enter a prize draw or encourage users to post their own photos enjoying your product or service for a free sample of them.
There are many different ways to develop a promotion strategy – but when you are marketing an online business, be it an online casino or an e-shop selling handmade scarves, creating online buzz is the ultimate goal. Word of mouth will do the rest for you!