Business, Marketing

5 Benefits of Geofencing for Small Business Marketing

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Geofencing is location-based marketing that allows you reach your intended customers. These are the benefits of geofencing for small business marketing.

Have you been keeping up with the latest trends in digital marketing?

If you haven’t, that’s not surprising. It seems like digital advertising is changing every week.

Mobile advertising is at the head of the pack here. It’s expected that mobile ad spend will reach 72% of digital ad spends in 2019.

Geofencing is part of the new mobile advertising spend. If you haven’t heard how it can help, you have a lot to learn.

Below are five benefits you will see by taking advantage of geofencing for small business.

  1. Local Targeting

One of the problems with advertising is that it’s hard to target people who spend time around your business. You could be spending a lot of money targeting people who would never make the trip to your location.

By targeting people who are in your area, you are getting more value for your money. You know these people visit the area around your location and have a better chance of stopping by your business.

Many companies will provide this ability to you. Find out more about these companies so you can pick one that serves all your needs.

  1. Customized Ads

location-based-marketing-beacons-geofencing
15 Ways Small Businesses Can Use Beacons and Geofencing to Attract and Retain Customers

The wider your target audience, the more general your ad needs to be. You need to appeal to the largest number of people in these situations.

When you have a geofencing campaign, you don’t have this problem. Geofencing allows you to create more targeted ads.

When you can customize your ads to a smaller demographic of people, you can better connect with them. This customization leads to more sales for your campaign.

  1. Better ROI

Geofencing doesn’t only allow you to target locally. It also allows you to send special offers.

If you have any deals happening in your store, send them to the people nearby to get them into your store.

By creating more targeted deals, you can get a better ROI from your ads.

  1. Better Data

When you start your geofencing campaign, then you aren’t going to have a lot of data. But as time goes on the data you get from your customers will allow you to make better decisions.

You will be able to learn which locations lead to better sales, and what demographics your ads appeal to the most. Each of these will allow you to set up better targeting and create more successful advertising campaigns.

  1. Persistent Ads


15 Ways Geolocation Is Totally Changing Marketing

Your ad campaign doesn’t stop when a mobile user leaves your area. Geofencing ads can tag users for some time after they leave your location.

This tagging allows you to continue serving ads to them down the line. Customers don’t always purchase the first time around. This ability lets you stay in their thoughts and potentially buy something in the future.

Try Out Geofencing For Small Business

The internet has changed the way we reach our customers. Geofencing for small business is the next step in that progress.

Try out geofencing today to see how it can help bring new people to your business.

Are you interested in learning about more digital technology that you can use to advertise your business? Head over to our blog to learn what else is out there.

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