Driving down the highway, jamming to your favorite music, Suddenly… Billboards. They are everywhere! Everyone has seen good billboards, bad billboards, and hilarious billboards. Today we are showcasing some of the top billboard choices we have seen, that make a lasting impression on us.
What Is A Billboard?
You are kidding, but I will enlighten you with the help of wikipedia.
A billboard (sometimes also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative “customizing” through extensions and embellishments.
Where Did Billboards Come From?
The history behind billboards is quite interesting. Apparently – Early billboards were basically large posters on the sides of buildings, with limited but still appreciable commercial value. As roads and highways multiplied, the billboard business thrived. Today you can hardly go a few miles without seeing a slew of billboards in urban areas especially.
Creative Billboard Inspiration
So anyway – as designers, we love advertising when it is inspirational and creative. Billboards are probably the most fun form of advertising when used wisely as you will see in the examples below. These are some of the best billboards around so we hope that you get inspired to create something amazing on your next print design project, or website! Whatever you are working on – we hope you ENJOY these!
Korea’s Emart Creates QR Codes With Shadows in Midday Sun
This isn’t exactly a billboard – but this was an epic ad campaign idea. This is from the company’s ‘Sunny Sale’ event. The goal for this was to attract more customers during its lunch hour down time. The campaign was promoted using a large QR code displayed outside of the store, as you can see in the video below, that used the mid-day sun to create a QR code with shadows, which is then scanned by people who see it on the street. Success! Bloody Brilliant!
Need more epic billboard advertisements? Well here are a few other awesome resources
These are mostly just hilarious – but things to keep in mind to avoid setting yourself up for your billboard to be defaced by hilarious graffiti lol.
What was your favorite billboard? Have you ever seen a billboard that stuck with you for life? What was it? Leave your experiences below!