Look at the biggest brands in the world and you will see that they have all put design front and central to their business success. Just see a glimpse of the colour scheme or branding of the likes of Starbucks, Coca-Cola or Google and your mind immediately makes associations with the qualities of these companies. A good brand isn’t something which is created overnight, but once a strong design scheme is laid out in the first place, it is much easier to build on this to create a visual identity which many people know and love.
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Many companies have even decided to take their design services in-house, and if you need any assistance with this at all, you could always look into print assessment services with Xeretec. We are living in an age in which design is becoming more and more complex, buy many of the best brands in the world are build around a simple idea. Just think about the Nike Swoosh as a good example. And if you are still not convinced about the importance of design to a modern business of any variety, this article is here to sway you in that direction.
First Impressions Matter
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In days gone by, people would only have a limited number of businesses that they could interact with, and therefore the choices available to them were much smaller. However, in the modern world, there is so much competition out there that it can be very difficult to get your company in front of a large audience for an extended period of time. This is why it is so important that you make a good impression right from the outset. One of the best ways that you can do this is with a great logo and material that looks like it has been professional produced. Straight away, this can play a major role in instilling a sense of trust amongst your target audience. You may think that this is a hard job to convey with just your design, but once you grab the attention of the audience in the first place, you can then start to convince them that you are the right company for them in other ways.
Stand Out From the Crowd
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Following on nicely from the previous point, since you are facing so many competitors these days, you need to do even more to make your business stand out from the crowd. Things which are designed well naturally make your company seem more appealing as well, but you also need to think about what your direct competitors are doing so that you can do something different. There is no point creating a brand scheme which runs too closely alongside what others have done in the past. All you will do is create a sense of confusion amongst your potential customers. At the same time, you can’t go too far in the opposite direction as people simply won’t know what your business stands for and what it is able to provide them with. Not only does good branding convey type of company, it is also there to tell the customer more about the price point, quality etc.
Hold the Attention of Your Customers for Longer
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With so many businesses out there all vying for a limited amount of customer attention, you need to be the one who is encouraging your customers to stay with you for longer. For example, a badly designed website is only going to make potential clients switch off and go elsewhere as quickly as possible. Similarly, a poorly designed piece of advertising will not encourage viewers to take in the message that you are trying to get across to them. But if you put out an article or even a simple blog post which has been clearly laid out and structured, you are much more likely to make people want to read on to discover more.
Connect with Your Customers
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The whole point of strong design is that it is supposed to connect you with your customers in a more meaningful way. In fact, the best brands evoke an emotional response in their customers. So, lovers of Starbucks will feel an immediate pang of recognition and affection whenever they see that trademark green signage. If you can demonstrate shared values through your branding, you are already well on the way towards generating a loyal base of customers who are willing to come back to use your services or buy your products time and time again.
Boost Your Business
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What all the previous points have been gearing towards is that good design in a company helps you to further your business aims. And the one that everyone points to first is your bottom line profits. If you can make a good first impression, stand out from your competitors, hold the attention of your customers for longer and connect with them in a more meaningful way, you should be on a winning formula which stands you in good stead in the business world.
As you can see, good design stands at the very heart of what you are trying to achieve as a business. No matter what company you are running, you need to be able to cut across the noise and prove to your customers that you are the one that they should be entrusting with their business. Design is one of the best ways to convey this in a manner which is both simple and effective.
How you manage your design services is up to you. While many businesses choose to outsource this to external companies, there are also plenty out there which are taking these services in-house so that they have more direct control of the content which is being put out there. Hopefully, these points have done enough to convince you of just how important it is to put design front and central to the business that you are trying to create.