For many of us, starting a home business is a big leap. It might mean giving up on a job and steady income. You might be investing a lot of your own money, or trying an entirely new business venture. You might be trying to turn a hobby into a business, or even trying something completely new that you are convinced could make a great company. It’s exciting, it can be life-changing, and it’s almost certainly fun.
If this is the first time that you have worked from home, you might find that you’ve suddenly got new freedom. That you can work around other commitments, saving money on childcare and commutes. But, it’s also challenging. Working from home can be hard. It can be hard to keep focus and to avoid distractions. It can also be hard to clock off and leave work behind at the end of the day.
Of course, starting something for yourself is also hard work. You might be setting up something brand new, which means that there are many, many decisions to make. You’ll need a business plan, and structure in place to push your business forward. One thing that you may not have considered, however, is branding.
You might think that if you run a small home business, with a limited product range and a small audience, you don’t need a brand. You might not have considered a colour scheme or logos, it might all seem a massive waste of time, and you might not even have taken the time to look at a logo maker for help. This can be a mistake. Branding is crucial when it comes to growing a business, even a small one, and it’s always worth investing some time and money in. Here are some of the reasons why your home business needs its own brand.
To Get Noticed
Put simply; branding gets you noticed. People see a logo and professional branding, and they pay attention. Using the same colours and logos across websites, social media, offline marketing materials and emails means that people will notice you. You’ll look like a business worth taking notice of, a professional store that is worth investigating.
It also helps you to become recognisable. Business is highly competitive. New small businesses start-up every day and more people are trying to do things their way than ever before. But, you’ll also be competing with big business and well-known brands. While you might want to do it differently and be proud of your home business status, which makes you more personal and accessible, branding will still help you to get spotted. Using the same branding means that people know it’s you, straight away. They’ll start looking out for your posts and ads, and they’ll quickly know when they have found them.
To Tell a Story
Branding isn’t all about names, logos, fonts, colours and tag-lines. It’s also about your story. Who you are. Why you started your business, what you want it to achieve and what you believe in. The morals that make your business what it is. Your branding helps you to get this story out there.
Branding Can Help You to Build Trust
Customers trust a brand. When they see a professional-looking store, with a logo that they recognise and a name that they have heard before, they trust it much more than they trust a random person selling on eBay or Facebook. They don’t worry about sending online payments or personal details to a brand, and they are happy to wait when things don’t quite go to plan. Without a brand, people will always question you, and they’ll always worry about sending you money.
More Effective Advertising
You might not have considered advertising just yet. You might want your home business to grow slowly, or even to stay small so that you can keep up with demand. That’s fine, working from home means that you are free to go your way and do it in your time. But, one day, you might need or want to advertise. You might want to run online ads or market in the real world.
Having a strong brand already in place will mean that any adverts that you do run, either now or in the future, will be much more successful and cost-effective.
Increased Financial Value
Another thing that you may not have on your mind at the moment is the value of your business. You might not think it’s worth much, and you might not care if you’ve got no interest in selling. But, in the future, its value might mean more. You might consider selling your business as a growing concern if it’s doing well. You might want to sell shares to investors to help you expand, or you might need to know its value when working out your personal value.
A home business, without a brand, might not be worth much. Nor will it be easy to sell. Build a well-known name, and your business is automatically worth a lot more.
More Word of Mouth Advertising
You want your customers to tell other people about your services and products, right? You want them to spread the word about your business and bring their friends and family back. You want them to share your store on social media. It’s significantly harder for them to do this if you haven’t got a brand. They will struggle to tell people about a business that doesn’t at the very least have an official business name, and even if they did manage to tell their friends, it would be hard for them to remember, and they’d struggle to look your business up to get further information. Create a brand, and it’s easier for people to talk about you, and to remember what they have heard. It becomes easier to spark interest, and your word of mouth advertising, which is crucial to small business growth, will grow.
Building a brand might seem like one more thing that you haven’t got the time for. But, it doesn’t have to be hard. Get help, make some simple decisions and suddenly, your business has branding, which you can add to and develop over time.