When your business is online, it makes it easier to connect with your audience in many ways. You have the possibility of reaching people around the world and often in a more affordable way than if you were to do so offline. However, there are also plenty of challenges that can come with being online. Connecting with an online audience can be tough when you don’t see them face-to-face or even speak to them on the phone. You need to engage your audience so that the conversation feels less one-way. So how can you deliver more for your online audience so that they engage with you?
Provide a Range of Content Types
Quality content is essential online, from written content to videos, podcasts, and more. A lot of brands will start off doing something relatively simple, such as blogging. However, your audience might be looking for more variety in their content. Perhaps they’re looking for a new podcast that talks about some of the topics that are important to them. They might want more in-depth white papers or case studies to understand how you can help them. It’s worth exploring a range of content types to find the right materials to offer them.
Offer Online Events
Putting on events for your audience is a great way to get them to engage, but you might hesitate when it comes to hosting events for your online audience. Organizing everything and ensuring you have the right technology in place can be tricky, but online events can engage your audience in new ways. If you want to combine live events and online events, a hybrid event strategy will help you to get the best of both worlds. With hybrid events, you can speak directly to an in-person audience but also have an online audience, as well as online speakers. The right virtual technology can be integrated with lots of other useful tools, like your CRM software.
Provide Online Customer Service
People want to have a choice when it comes to customer service. If they are mostly engaging with you online, being able to contact you through online means is important to many. Instead of making them call you for customer service, consider offering options such as email or live chat so that people can contact you using the method that they prefer. You might even offer an app or online portal where they can keep track of their communications with you.
Explore Different Online Channels
The web is huge, and you can find audiences in many different places. Exploring the different channels that are available can help you to find new audiences. If you’re not using social media or you’re only using one platform, expanding to other channels can allow you to connect with more people. Social media and email marketing can be excellent ways to share your content so that it reaches people directly when they choose to follow you or join your mailing list.
Take care of your online audience by delivering more to them, providing them with quality content and engagement.