The term “copywriting” refers to writing text that makes your products or services sell better. Copywriting is not spamming your target audience with offers. Instead, it’s about making them engage
Your retail business is collecting data every day, and that data can be used to order products, set prices, manage marketing campaigns, and improve the customer experience. Bad data, however,
These days, it’s rare to come across a small business that doesn’t incorporate search engine optimization into its digital marketing efforts. However, while SEO can be highly effective when properly
If there’s one thing Real Housewives star Bethenny Frankel knows, it’s how to launch a lifestyle brand that dominates. Her brand, Skinnygirl Global, illustrates how the right strategy can go a long way
Today every new business needs to have a digital marketing strategy. Digital marketing started to grow out of traditional marketing processes in the late nineties. However, it’s in the last
Finding new customers costs significantly more than retaining the ones you already have. Additionally, current customers try new products more frequently while spending more money than those who are new
Covid-19 has thrown hurdles to businesses across the globe and the public are more reluctant to spend their money. The economic crisis that comes hand-in-hand with the pandemic is causing
Will you be happy if you are addressed just by your titles like “Valued client” or “dear friends”. Won’t you feel like a part of the herd? In recent years,
