Your landing page can make or break the success of your website whether you have stellar content or not. Why? Just like so many skim over a good book just because its cover stands out, people judge your website based upon the first page they see.
It’s an unfortunate truth in today’s world, but a poorly designed landing page can spell death for the budding entrepreneur as well as a business looking to earn extra revenue online. So, how can you create a successful page like this while staying true to your own brand? Take the following into consideration.
Who is Your Host?
The company hosting your website is going to have a large bearing on what the layout looks like. Each company has a variety of themes to choose from, some free and some at a price. While there is no right or wrong answer when choosing a host, make sure they offer the freedom you need to create a unique and noticeable site.
What Are Your Visitors Seeing?
When someone views your website for the first time, what are they seeing? Issues in your design can send them off and away into the hands of your competitors, but how can you identify these design flaws?
While everyone’s personal preference varies, there are a few common flaws you can avoid if you want to boost your traffic.
Too Many Words:Avoid using too much text on the landing page. Studies show that online users absolutely detest walls of text. Stick to 3 or 4 sentences at a time, MAX. Keeping things simple will help visitors stay longer.
Using Bad or No Images:Images draw everybody’s attention, we just like looking at pictures! Make sure you are utilizing images on every page of your site, but not just any kind. Aim for high quality, relevant pictures and you will gain high quality, relevant traffic.
Unwelcoming Look:Your company is going to determine the atmosphere your website creates, but even lawyers and B2B companies know that a cold, unwelcoming design isn’t going to net clients. Keep things warm and friendly.
Clutter: You wouldn’t walk into a professional interview wearing torn jeans, a ratty coat, or a ton of jewelry, right? If you want to win your potential new boss over then you present yourself in a neat and clean manner. Use that same mentality for your site and visitors will respond in a positive way.
Is Your Site User-Friendly?
This one is two fold. You want users to be able to view your site across multiple devices as well as make it easy for them to navigate to other pages. So, how can you do both?
Making your site responsive (able to be viewed on a computer, smartphone, tablet, etc.) is a lot easier than most people think. There is almost always a widget your host can provide to make things simple. The free ones will work just fine, but if you have the funds then those with a price tag will offer even more appealing designs.
As for navigation, the less a visitor has to click around to find the pages they are looking for the better. Keep your menu simple, clearly labeled, and short enough to fit in the space provided for it. Easy to find information makes for an easy to use website and a more user friendly experience for your visitors.
Just a few more things to consider, then you will be ready to create a successful landing page!
- Is your “Call to Action” button clearly visible and simply stated?
- Is your content easy to read and to remember?
- How large or small is your text? Keep it medium sized, just like this post.
- Forget adding sound, gifs, or flash animation. It’s just going to slow things down.
- Let people sign up later instead of asking them to do it first.
Zachary Whatule is an influencer marketing pro with brownboxbranding.com who is passionate about building authentic relationships and helping businesses connect with their ideal online audience. He keeps his finger on the pulse of the ever-evolving digital marketing world by writing on the latest marketing advancements and focuses on developing customized blogger outreach plans based on industry and competition.