A lot of businesses are acutely aware of just how app-driven the world is right now, but they still rely only on their website as a way to boost sales and customer engagement. A lot of their concern or hesitation when it comes to creating an app for their business is often because they think it will be too difficult or too expensive, but neither of those things has to be true.
There are many advantages to businesses having their own app, and the following are just some of the biggest.
Not only will a mobile app allow your business to directly market to your customers, but you can tailor these interactions in really specific ways. You can create interactions that range from location alerts to push notifications, and you won’t just be marketing to your targeted audience, but you’ll be connecting with them in what will feel to them like a one-on-one way.
Mobile apps are also an excellent tool for location-based marketing, so if customers are searching for something near them, the app will bring together digital marketing and traditional brick-and-mortar options.
Gain Constant Visibility
Consumers in today’s world spend around 200 minutes on their mobile device a day. No matter your business or industry, your customers or your ideal audience are probably always on their mobile device.
That’s a fact in any industry because of the pervasiveness of mobile. It’s important that you put your company right in the line of sight of the people you want to be your audience at all times.
There’s not just constant visibility; there’s also the sense that you need to be available for them to interact with at all times.
There’s the creation of brand recognition that comes with being in front of your customers on their mobile device as well. The more your customers see the app, the more likely they are to use it, and the more they use it, the higher the likelihood they’ll buy from you once, and then again and again.
Often customer loyalty is built through engagement, and apps offer an affordable, effective way to boost engagement. You want your customers to be able to quickly, easily and conveniently connect with you in real-time, and that’s just what you can offer when you develop a customized app.
If you want to boost loyalty even more than just having an app, integrate actual loyalty programs into it. When your customers or clients download the app, give them incentives and keep it going they more they engage with it over time. Mobile apps are a straightforward and cost-efficient way to manage loyalty programs.
As a final note, when you’re creating a mobile app it’s important to realize that it’s not the same as having a responsive website. There are a lot of features that you can integrate into an app that will complement your business and your marketing if you take the time to plan them correctly and you focus on the needs of your customers.