For many people, the idea of becoming a professional blogger and/or monetizing a blog is an attractive one. After all, there are a number of obvious benefits. For one, you get to be your own boss if you become a freelance blogger. Also, you can set your own schedule, work at your own pace, and travel at your own leisure. However, as fun and rewarding as the life of a professional blogger is, it’s also a lot of hard work. It’s worth noting that blogging as a hobby and blogging for business are two very different things. Here, we’ll explain what it’s really like to blog for a living and drop four home truths that you’re unlikely to hear anywhere else:
Writing is Just One Part of Blogging
A freelance blogger is more than just a copywriter who gets to sleep in and work in their pajamas. Rather, to achieve meaningful success as a blogger, you’ll also have to become proficient in web design, establish an area (or areas) of expertise, and network like crazy. What’s more, once you actually start writing on your blog, you may find the response less than enthusiastic –– at least initially. Remember, you also have to market your site effectively and know how to promote it on social media and across other web channels.
Setting Your Own Hours is a Myth
While freelance bloggers don’t have a boss breathing down their neck, the idea that you only have to work when you feel like it is apocryphal. Just because you’ve started blogging it doesn’t mean that you’ll no longer have bills to pay! In addition, when bloggers accept a job online, the clock starts ticking right away. Many times, bloggers will actually find themselves working longer (or stranger) hours than their nine-to-five counterparts to make ends meet.
Your Client Sets the Subject Matter
Very few bloggers enjoy the luxury of writing for a company or site that also corresponds with their personal interests. The stark reality is that, for most assignments, your client will have an agenda or topic in mind, and it’s your job to get acquainted with it –– not the other way around. Given that fact, it wouldn’t be unusual for a blogger to write about quick shield safety tube holders one day, and the archeological significance of the Rosetta Stone the next. Unless you’re willing to cover a diverse range of topics, freelance blogging may not be for you.
Success is Possible –– But It’s Harder than You Think
Contrary to what some people may say, there’s no easy way to create a blog, develop a loyal following, and make money writing. And the chances of making a viral splash early on in your career are slim to none. However, the good news is that it’s possible to carve out a successful career as a freelance blogger –– if you’ve got the dedication and the passion to do so. Recognizing just what it means to be a modern blogger first will help you adapt to the lifestyle should you choose to follow it.